HPC2: Event Management Fundamentals
Overview
This course equips students with essential skills in event planning and management, emphasizing alignment with Saudi Arabia’s Vision 2030. Covering mega-events, cultural festivals, and mobile events, the curriculum includes goal-setting, visitor segmentation, portfolio design, marketing, sponsorship, and financial planning. Students also explore human resources, risk management, and legal aspects of event execution. Through real-world case studies, they learn to design, manage, and evaluate events that meet strategic objectives and ensure long-term sustainability.
Course Duration: 25 hours
Course Language: English
What I will learn?
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Strategic Alignment: Understand the strategic role of event planning in achieving national and organizational goals, ensuring alignment with mission and vision statements.
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Event Planning Essentials: Develop measurable event goals, apply visitor segmentation for targeted marketing, and design effective project management techniques.
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Resource Management: Manage human resources, including workforce and volunteers, while creating financial plans for budgeting, revenue forecasting, and cost control.
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Risk and Compliance: Assess and mitigate risks with robust strategies and ensure compliance with legal and regulatory requirements.
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Event Success Factors: Focus on engagement, efficient execution, and financial viability to enhance event impact and achieve desired outcomes.
About Organizer
- Registration Team
Additional items to the activity
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